Free template · Word and PDF

Sales Representative reference check template

A reference check form for sales representatives, account executives and business development roles. It adds eight questions on quota, pipeline habits, client relationships and integrity.

  • Free, no sign-up
  • Editable Word file
  • 8 sales representative questions

What to focus on in a sales representative reference check

Sales candidates interview well by nature. References are where you test the numbers. Ask the sales manager how the candidate performed against quota and how they built pipeline.

8 reference check questions to ask about a sales representative

Ask these after the standard verification and performance questions. They are already in the Word and PDF template.

  1. 1.What did the candidate sell, to whom, and what was the typical deal size?
  2. 2.How did they perform against quota over the time you managed them?
  3. 3.How did they build pipeline: inbound, outbound, referrals?
  4. 4.How accurate were their forecasts and CRM records?
  5. 5.Tell me about a deal they lost. What did they do next?
  6. 6.How did clients describe working with them?
  7. 7.Did you ever have concerns about how they closed deals or represented the product?
  8. 8.Would you hire them onto your sales team again?

What a strong reference sounds like

  • Consistent quota attainment, not one big quarter
  • Builds their own pipeline
  • Accurate forecasts
  • Clients stay

Red flags to follow up

  • Results depended on one large account
  • Overpromised to clients
  • Messy CRM and surprise forecasts
  • Hesitation on rehiring

Download the sales representative reference check template

Free, no sign-up. The Word version is editable; the PDF is ready to print.

Want more questions? See 35 reference check questions to ask references. Prefer referees to answer online? HiveRef sends the form, chases replies and builds the report. Start with 4 free checks.

Sales Representative Reference Check Template

For phone or written reference checks. Use the same questions for every referee so answers are comparable.

1. Candidate and referee details

  • Candidate name
  • Role applied for
  • Referee name
  • Referee job title and organisation
  • Referee email and phone
  • Relationship to the candidate (for example, direct manager)
  • Date of reference check
  • Checked by

2. Consent

Confirm the candidate agreed to you contacting this referee. Tell the referee their answers are used only for this hiring decision.

  • Candidate consent confirmed (yes / no)
  • Date consent was given

3. Verification questions

  1. 1.How do you know the candidate, and what was your working relationship?
  2. 2.What were the candidate's start and end dates, as far as you remember them?
  3. 3.What was their job title, and did it change while you worked together?
  4. 4.Did the candidate report to you directly? If not, how often did you see their work?
  5. 5.What were the main reasons the candidate left, as far as you know?

4. Performance questions

  1. 6.Which parts of the role did the candidate own day to day?
  2. 7.Tell me about a deadline the candidate missed or nearly missed. What happened next?
  3. 8.Give an example of the candidate producing good work with incomplete information.
  4. 9.What result improved while they were in the role, and what was their contribution?
  5. 10.When results were below expectations, how did they respond to feedback?
  6. 11.What skill did the candidate develop most while you worked together?

5. Sales Representative questions

  1. 12.What did the candidate sell, to whom, and what was the typical deal size?
  2. 13.How did they perform against quota over the time you managed them?
  3. 14.How did they build pipeline: inbound, outbound, referrals?
  4. 15.How accurate were their forecasts and CRM records?
  5. 16.Tell me about a deal they lost. What did they do next?
  6. 17.How did clients describe working with them?
  7. 18.Did you ever have concerns about how they closed deals or represented the product?
  8. 19.Would you hire them onto your sales team again?

6. Working style and integrity

  1. 20.Describe a disagreement the candidate had with a colleague. How did they move the work forward?
  2. 21.How did the candidate ask for help when they needed it?
  3. 22.When the candidate made a mistake that affected others, what did they do?
  4. 23.What would you tell a new manager about working with this person?

7. Closing questions

  1. 24.Is there anything we have not asked that you think we should know?
  2. 25.What kind of manager or team would get the best out of this person?
  3. 26.Would you hire or work with this person again? Why or why not?

8. Recommendation

  • Overall: recommend / recommend with reservations / do not recommend
  • Strengths confirmed
  • Concerns or follow-ups
  • Signed and dated

Do not ask about health, family, age, religion or other protected personal information, and check the law where you hire.

Frequently asked questions

How do I verify a sales candidate's numbers?

Ask the manager how the candidate ranked against the team and across several quarters. Exact figures are often confidential; rank is not.

How many references for a sales hire?

Two managers, and for senior roles one client the candidate sold to.

What is a red flag in a sales reference?

A referee who praises results but avoids the question about how deals were closed.

Send these sales representative questions online instead.

HiveRef emails the referees, chases them for you and puts every answer into one report. First 4 checks free, no card needed.